For the animals: the best way to help animals is to vote with our fork. As consumers, we can choose not to use our money to fund products which involve cruelty to animals. It's a matter of supply and demand – when we reduce the demand for meat, we reduce the number of animals who have to suffer.
For our health: we all want to be healthier, and the journey towards better health starts at our plate. Animal products contain saturated fat, cholesterol, toxins and fecal bacteria. Challenge 22+ is a great opportunity to enrich your diet with a variety of vegetables, fruit, grains and legumes – and to learn how healthy food can be delicious and satisfying.
For the environment: according to the Food and Agriculture Organization of the UN, factory farming is the main cause of the ecological crisis, responsible for deforestation, greenhouse gas emission, pollution and water shortages. Challenge 22+ is the perfect opportunity to transition to a sustainable diet, for our own sake and for the sake of future generations.
How does it work?
1. Sign up through this short form
2. Join a special Challenge 22+ Facebook group (click on "Join Group")
3. Every day, you'll get recipes, tips, videos and lots of motivation!
Here are some of them:
Jen Buffy, 38, USA
“I had a great and positive experience and a very supportive network of people to help me along my journey. My questions were answered positively and with honesty.
I did it for health reasons. I started my weight loss journey in August by removing sugar, soda, processed foods, and fast food from my diet. I've managed to lose 40 lbs and my quality of health has greatly improved”
Andrew Eastwood, 39, United Kingdom
I have been a chef for the last 10 years but have decided unless it's a vegan eatery I will not do it again, I can not face handling or cooking meat now. I've only been vegan for around 6 months. I was only vegetarian for 2 months beforehand but never ate a huge amount of meat. It was quite amazing how I found this group literally a week after watching cowspiracy.
Without the Love, support and amazing advice I don't know if I would have managed to keep up the good work. Now I am fully committed and love being vegan.
Iwona Nessel, 58, Spain
I love that group and people here. Now I know that there is lots of good people out there. It make me stronger. I love to see they steps and cooking; ideas and sharing.
Kayli Joseph, 54 ,USA
"I signed up for health reasons. It gave me the support I needed as I started my new path. I was a vegetarian for many years but I wasn’t familiar with vegan diet. I enjoyed the challenge immensely!"